A man trying to sell me something once told me, “son, we’re living in a social economy… better get on board.” What does that mean? It means your social media presence will make or break your business. Your “social relevance” has surpassed the value of word-of-mouth as people don’t talk with their mouths anymore, they talk with their thumbs. Having a high SEO score is almost as valuable… which is why I’ll use this space to insert some searchable keywords… Hamptons, photography, best photographer, event, cocktail party, BMW, Sentient Jet, East Hampton, Southampton, Bridgehampton, Sagaponack, tiny Coca Cola. The lesson here is that all this pesky nonsense matters, and having strong imagery to promote your business, event, brand and product is essential in this new “social economy.” My free advice for you is to keep your phone in your pocket and hire a pro (me) to photograph your event, function, party, wedding, bar mitzvah, bat mitzvah, gala, shindig, get-together… see what I did there? Content is important, and since you probably didn’t skimp on the canapés, now is not the time to cut corners on the photographer for what could be the most #retweeted fiesta of the decade! Gimme a call and let’s #breaktheinternet !!